Beyond Wonderland 2014 Bay Area
Type | Private |
---|---|
Industry | Event promoter, electronic music |
Founded | 1993 |
Headquarters | , |
Pasquale Rotella (founder) | |
Divisions | Insomniac Records, Insomniac Radio,[1] Bassrush, Basscon,[2] Dreamstate, Hard (music festival), Audiotistic Music Festival, Factory 93[3] |
Website | Insomniac.com |
- The liberal wonderland of the San Francisco Bay Area has one of the highest concentrations of wealth in the country. Twitter’s IPO, alone, created an estimated 1,600 millionaires.
- Insomniac is an American electronic music event promoter and music distributor. Founded by Pasquale Rotella, it is best known as the organizer of the electronic music festival Electric Daisy Carnival (EDC). Alongside EDC, Insomniac runs the electronic music events Beyond Wonderland and Nocturnal Wonderland, as well as drum and bass and dubstep.
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End Date: September 27. Mountain View, California. Starting out in SoCal, Beyond Wonderland Bay Areais an electronic music festival that uses a story-telling angle to set a context for a fantasy electronic music festival. AREA 27 - Eureka AREA 27 - Circles (remix) Area 27 - Intergalactic Area 27 - Sphinx Fever Area 27 - Wild Card Area 27 - say my name Area 27 - somewhere between Area 27 - dancing on the moon wim.
Insomniac is an American electronic musicevent promoter and music distributor. Founded by Pasquale Rotella, it is best known as the organizer of the electronic music festivalElectric Daisy Carnival (EDC).
Alongside EDC, Insomniac runs the electronic music events Beyond Wonderland and Nocturnal Wonderland, as well as drum and bass and dubstep-oriented events under the brand Bassrush, hardstyle events under the brand Basscon, and trance events under the brand Dreamstate. The company also owns a stake in the Okeechobee Music & Arts Festival,
Insomniac is also involved in the operation of three Los Angeles nightclubs—Create (in partnership with SBE, built on the site of the former Vanguard Hollywood), Exchange L.A.[4][5] and the underground warehouse Factory 93, located at 1756 Naud Street.[6][7] In 2013, Insomniac entered into a creative partnership with Live Nation. In 2014, it introduced a co-branded EDM record label known as Insomniac Records, initially in partnership with Interscope Geffen A&M. In 2018, Insomniac took its A&R and distribution operations in-house as Insomniac Music Group .
Overview and partnerships[edit]
Insomniac has been described as placing a larger emphasis on fan experiences over profits and ticket sales,[8][9] with Rotella having argued that music festivals did not require 'big acts who sell out arenas' (going as far as to praising Burning Man for being an 'event by the people for the people' where 'the organizers just provide an open space' and 'people go all out').[10]
In June 2013, Insomniac announced a number of partnerships, including one with Dick Clark Productions to produce a dance music awards show, and a 'creative partnership' with Live Nation that would give Insomniac access to Live Nation's resources, while leaving them creative control over their events. While specifics of the deal were not revealed, Rotella emphasized the deal was not an acquisition.[6][11]
Beyond Wonderland 2021 Location
In August 2015, Rotella announced his new radio show, Night Owl Radio, on SiriusXM's Electric Area.[12]Electric Area was later replaced by Diplo's Revolution in 2018.[13] In the summer of 2018, Insomniac Radio launched on SiriusXM.[14] In May 2019, Insomniac partnered with Dash Radio as its flagship station.[15] In June 2019, Insomniac acquired a controlling stake in Soundslinger, LLC, the organizer of the Okeechobee Music & Arts Festival, which returned from a one-year hiatus in 2020.[16][17]
In response to the COVID-19 pandemic (which resulted in the postponement of all of its in-person festivals), Insomniac began to stream a rotation of sets from previous editions of its festivals on its YouTube and Twitch channels under the 'Insomniac Rewind' banner, and live 'virtual' festivals.[18][19][20][21][22][23] In late-2020, Insomniac began a residency of drive-in 'Park 'N Rave' concerts at the NOS Events Center in San Bernardino,[24] and announced a 'drive-through audiovisual experience' event known as the 'Electric Mile' at Santa Anita Park — featuring installations separated into 'worlds' inspired by its main festival brands.[25] In October 2020, Insomniac hosted Boo—a two-night Halloween festival at Lot 54 at The Vanguard in Orlando. It was one of its first in-person concerts in the midst of the pandemic, conducted with safety protocols such as distribution of personal protective equipment to all attendees.
In February 2021, Insomniac announced a number of new brands, including Lost in Dreams—a record label and upcoming festival that will focus upon future bass and melodic dubstep, and a bass music event at The Vanguard known as Abduction, scheduled for April.[26]
Insomniac Music Group[edit]
Insomniac Records | |
---|---|
Founded | 2014 |
Founder | Pasquale Rotella |
Status | Active |
Genre | Electronic dance music |
Country of origin | United States |
Official website | insomniacrecords.com |
In May 2014, Insomniac announced the formation of Insomniac Records, an EDM record label created in partnership with Interscope Geffen A&M. The label aimed to attract both 'undiscovered' and 'established' producers. Arty was announced as the first artist to be signed to the label. Other artists such as Bingo Players, Chris Lake and Dr. Fresch were also signed.[27]
In December 2018, Insomniac announced the formation of Insomniac Music Group, which provides A&R and distribution services for its in-house imprints (which includes brand extensions of some of its festivals) and other electronic music labels. Alongside Insomniac Records, its imprints include Basscon Records, Bassrush Records, Discovery Project, Dreamstate Records, Gud Vibrations, HARD Recordings, In / Rotation, Lost in Dreams, and What To Do.[28][29][30]
Events[edit]
- Bassrush Massive [31]
- Bay Nites [32]
- Countdown [33]
- Crush (Southern California, San Francisco, Phoenix, Dallas) [34]
- Dreamstate [35]
- Electric Daisy Carnival (Las Vegas, Mexico, Orlando, and Portugal. UK, India, Puerto Rico, and Brazil discontinued)
- Escape: Psycho Circus (formerly Escape From Wonderland)
- Holy Ship![36]
- Middlelands [37]
- Project Z [38]
- We Are NRG [39]
Inactive[edit]
Related media[edit]
- Electric Daisy Carnival (2000 album)[40]
- Electric Daisy Carnival, Vol. 1 (2010 album)[41]
- Electric Daisy Carnival Experience (2011 film)[42]
- 'Under the Electric Sky' (2013 film)[43]
See also[edit]
References[edit]
- ^Insomniac Radio
- ^Basscon
- ^Factory 93
- ^'Insomniac and SBE announce new Hollywood EDM club Create'. Los Angeles Times. Retrieved 20 July 2013.
- ^'Insomniac works to keep Exchange L.A. up all weekend'. Los Angeles Times. Retrieved 20 July 2013.
- ^ ab'Electric Daisy Chain: Insomniac and Dick Clark Prod. Plan 2014 EDM Awards'. Spin. Retrieved 20 July 2013.
- ^'Insomniac Launches New Underground Brand, Factory 93 With Debut Warehouse Show in Downtown Los Angeles'. prnewswire.com. Retrieved 8 April 2016.
- ^'Afrojack, Illenium And Insomniac's Pasquale Rotella Talk EDC And EDM In 2018'. Forbes. Retrieved September 10, 2018.
- ^'Live Nation Teams With Insomniac Events in 'Creative Partnership''. Billboard.biz. Retrieved 20 July 2013.
- ^'From Molly to Moon Tribes: Inside Electric Daisy Carnival's New #Vanlife Era'. RollingStone.com. Retrieved August 31, 2018.
- ^'Live Nation to Purchase 50% Stake in Insomniac Events (Report)'. Billboard.biz. Retrieved 24 September 2013.
- ^'Insomniac's Pasquale Rotella Launches Night Owl Radio on Sirius XM'. Billboard. Retrieved 2019-11-07.
- ^'Sirius XM listeners not happy with replacement of Electric Area'. Dancing Astronaut. 2018-03-31. Retrieved 2019-11-07.
- ^'Insomniac Radio Debuts On SiriusXM'. All Access. Retrieved 2019-11-07.
- ^'Dash Radio Announces New Partnership With Insomniac Radio'. All Access. Retrieved 2019-11-07.
- ^'Meet the Billionaire DJ Who's Reviving Okeechobee Fest With Insomniac'. Billboard. Retrieved 2021-02-28.
- ^Hilberath, Franz. 'Everything We Loved About the Reincarnation of Okeechobee Music Festival'. EDM.com. Retrieved 2021-02-28.
- ^'Insomniac uploads full set of vintage Beyond Wonderland sets from 'Virtual Rave-a-thon''. Dancing Astronaut. 2020-03-22. Retrieved 2020-04-05.
- ^'Dance Music Live Streams Getting Fists Pumping This Weekend'. Billboard. 2020-03-20. Retrieved 2020-04-05.
- ^'Insomniac reveals upcoming Countdown Rave-A-Thon lineup for another virtual festival weekend'. Dancing Astronaut. 2020-03-26. Retrieved 2020-04-05.
- ^'HARD Summer goes digital with Rave-A-Thon livestream'. Dancing Astronaut. 2020-04-02. Retrieved 2020-04-05.
- ^Heffler, Jason. 'Insomniac Announces In-Person 2020 Halloween Event'. EDM.com. Retrieved 2021-02-28.
- ^Moyer, Matthew. 'New Orlando venue Vanguard to debut on Halloween weekend with 2-night outdoor show'. Orlando Weekly. Retrieved 2021-02-28.
- ^'NOS Events Center to host Deadmau5 for New Year's drive-in concerts'. San Bernardino Sun. 2020-11-24. Retrieved 2020-12-20.
- ^'Insomniac details new socially distanced audiovisual experience, 'Electric Mile''. Dancing Astronaut. 2020-12-05. Retrieved 2020-12-20.
- ^'Insomniac caters to future bass and melodic dubstep enthusiasts with launch of Lost In Dreams'. Dancing Astronaut. 2021-02-24. Retrieved 2021-02-28.
- ^'Pasquale Rotella's Insomniac & Interscope Geffen A&M Launch New Imprint (Exclusive)'. Billboard.biz. Retrieved 27 May 2014.
- ^'Insomniac Launches a Label Services Group - Introducing Insomniac Music Group'. Digital Music News. 2018-12-07. Retrieved 2021-02-28.
- ^'Insomniac Launches Music Group to Offer Distribution, Label Management: Exclusive'. Billboard. Retrieved 2021-02-28.
- ^Gilmore, Grant (2020-08-12). 'Insomniac Records Partners with CTM for Worldwide Publishing'. EDM Identity. Retrieved 2021-02-28.
- ^Bassrush
- ^Bay Nites
- ^Countdown
- ^Crush
- ^Dreamstate
- ^Holy Ship!
- ^Middlelands
- ^Project Z
- ^We Are NRG
- ^'Electric Daisy Carnival'. Amazaon. Amazon. Retrieved 20 February 2016.
- ^'Electric Daisy Carnival, Vol. 1 (Mixed by Kaskade)'. iTunes. Apple. Retrieved 20 February 2016.
- ^'Electric Daisy Carnival Experience'. IMDB. IMDB. Retrieved 20 February 2016.
- ^'Under the Electric Sky (2014)'. IMDB. IMDB. Retrieved 20 February 2016.
External links[edit]
The time has come for wanderers to experience another magical moment beyond the rabbit hole. In its third year in the Bay Area, Beyond Wonderland returns to the Shoreline Amphitheater in Mountain View, CA. The experience at Beyond Wonderland is a magical thing, where 40,000 festival goers travel far and wide to dance together under the electric sky. The event occurs Friday, September 20 and Saturday, September 21.
With 2-day tickets priced around $230, you want to extract all of its value as possible. Plan your transportation, outfits, schedules, and after-parties accordingly because we recommend getting to the event as soon as it starts. This year’s Wonderland will be bigger than ever with Above & Beyond and Kaskade closing out Friday and Saturday, respectively. So, here is FestPop’s travel guide for Beyond Wonderland 2014.
Beyond Wonderland 2014 Bay Area Events
WHAT TO BRING
- Clothing: Wear your best rave attire to complement your best smile. There really are limitless possibilities as creativity can get you anywhere. If you are short of an outfit, check out Insomniac Event’s Beyond Wonderland Pinterest board for inspiration: http://www.pinterest.com/insomniacevents/beyond-wonderlandthe-look/
- App and Schedule: Know who’s playing when and where so that you don’t miss any of your favorite sets. Plan well and plan accordingly with Insomniac Event’s app, available for download at the Google Play Store or the App Store. To view the lineup and daily schedule, visit http://www.beyondwonderland.com/the-experience/music/
HOW TO GET THERE AND AROUND
- Transportation: Last year, getting to the venue with a car was a swift and easy task and we are predicting that this year will be no different. Bring $20 in cash per day for general parking but guest drop-offs and pickups are also allowed.
- Migration: With thousands of people in a disorienting environment, you can easily get lost or overwhelmed. Make sure you have a buddy system for your group. Wear comfortable shoes that can withstand long hours of shuffling, walking, and jumping. When Pasquale releases the official map, peruse it so you know where the stages, general stores, and water stations are located.
WHAT TO DO
- The Art: Experience large-scale art on the grounds. This year art will include the One-Eyed Monster (a drivable art piece made from automotive scrap heap), Tentacles (30-foot-tall illuminated sculptures made out of steel and fabric that wiggle and sway in the sky), and Lilly Pond (a watery oasis that serves as a relaxation tent), and more.
- The Performers: Experience theatrical performers as they dance on stage, through the crowd, and throughout the venue. Keep your eyes out for the Sparkle Bunnies or lovely ladies of the flower chorus. Fall in love with playful Lambs, admire the harlequin Enigmas, and of course, should you see her, pay homage to her majesty the Beyond Queen.
- Eat Me Cupcake: If you come early enough, you may be greeted by performers and Ground Control members with a gigantic delicious Eat Me cupcake. Come early, because they are limited!
WHERE TO STAY
- Hotels: If you are still scrambling to find a hotel, then you are in luck. FestPop’s travel concierge is a quick and convenient way to book your stay (http://travel.festpop.com/).
A well-thought action plan will grant you the opportunity to explore every corner of Wonderland. You will become less stress and worried about missing your favorite artist because you’re stuck in traffic or you don’t know the set times. Always have a buddy system for your group and stay hydrated. Have fun wanderers during your journey down the rabbit hole.
Written by FestPop Sr. Staff Writer Chris HongEmail Comments to: Press@FestPop.comMost Popular Pages